How it started..
Kona Tuna was founded in 2018 by enthusiastic fishermen who are passionate about marine life and preserving nature. Their passion and concern of the current ways of fishing and the high demand for tuna led them to establish their own company promoting sustainable fishing ways. Within one-year Kona Tuna gained respect and popularity within the Libyan community. It managed to seize a large market share in the local Libyan market which has one of the highest per capita consumption of canned tuna in the world.
Kona team using the pole and line method
What We Stand For
Kona is committed to sustainable fishing practices and continuously sponsors initiatives as well as several non-profit organization such as Al-Zarqaya NGO that spreads awareness within the fishing community and the public about the effects of disposing fishing material in the seas, and using illegal practices such as blast fishing which is very harmful for the ecosystem, and runs a local beach cleanup events.
Creating Jobs
With it’s own distribution centres, storages and fleet vehicles, Kona guarantees to meet the demand of the consumers efficiently at all times. Kona Tuna currently has very high commercial growth targets as well as the social objectives of generating job opportunities for Libya’s young population and improving the well-being of Libyans in an environmentally conscientious manner.
Recently the company has sponsored major sports teams, kids sailing clubs and environmental charities to promote well-being and environmental awareness in the Libyan community, and will continue to do so. See link.
